“If the pattern holds from 2020, there will be a huge increase in the volume of these sites in June as we get closer to Prime Day,” the research firm said. RELATED: For more up-to-date information, sign up for our daily newsletter. According to Bolster, scammers “rely on the shopping frenzy built by something like Prime Day, where shoppers are likely to let their guard down.” Most scammers drive customers to fake sites through mass emails or search engine results. Also, experts say you should always avoid deals that are too good to be true. “Shopping does have an emotional aspect, and the thought of getting a great deal provides a lot of satisfaction. Scammers rely on this to hook unsuspecting shoppers and steal their money,” the Bolster experts explain. “Do your research before Prime Day to have a sense of the price points for the products you want to buy.”