READ THIS NEXT: The Saddest TV Episodes of All Time. It might not seem like so long ago that streaming services were seen as cutting-edge technology that would shake up how we get our favorite shows and movies. But by now, the industry appears to be well out of its early adopter phase and into a new era of more realistic cost structures. In August, Disney announced it would be increasing the price of its Disney+ streaming service. As of Dec. 8, customers paying the current $7.99 per month for ad-free shows and movies will have to upgrade to a new premium service that costs $10.99 a month to watch without commercials, representing a 37.5 percent price increase, the Associated Press reports. Changes are also coming for the company’s majority-owned Hulu platform on the same date. Subscribers who now pay for the service’s ad-supported tier will see a price increase of $1, bringing their monthly bill to $7.99, CNN reported. Hulu with no ads will also increase by $2 to $14.99 monthly. Other major streaming platforms have also recently been forced to course correct. Earlier this year, industry trailblazer and one-time leader Netflix saw its fortunes slide into reverse after it lost roughly 1 million subscribers between April and July, the BBC reported. The news came months after the company’s executives signaled a significant change in a memo sent to employees, announcing that they planned to bring commercials to the streaming service with the addition of an ad-supported subscription tier, The New York Times first reported.ae0fcc31ae342fd3a1346ebb1f342fcb Now, another price change is coming for streaming subscribers. During a quarterly earnings call on Oct. 18, Netflix announced that it would soon start charging its subscribers extra monthly fees for anyone who shares their password outside of their household. The company said the new policy would go into effect sometime early next year. Until recently, the company has remained relatively lax in enforcing how many people can share an account. But the streaming service has seen increased competition from major studios releasing their own platforms in recent months, which has changed the playing field amid the company’s own fears of its future financial health, CNet reports. RELATED: For more up-to-date information, sign up for our daily newsletter. While specifics of the new subaccount system weren’t released, Netflix has been testing out sharing fees in Costa Rica, Chile, and Peru for roughly six months, CNet reports. Currently, users in those countries are charged for each user listed on their account who does not watch the service from their household. Netflix also did not release specifics on how much the fees will cost subscribers when it rolls out next year. However, the system currently being tested in Latin America charges “one-quarter of the basic rate” per extra user, Engadget reports. This would place the price somewhere between $3 and $4 for users in the U.S. if the same system is rolled over. Even though the imminent password-sharing fees mark a massive departure from the company’s policy, Netflix will still make it easy for users to settle into the new system. In a press release on Oct. 17, the company also announced a new Profile Transfer feature that “lets people using your account transfer a profile—keeping the personalized recommendations, viewing history, My List, saved games, and other settings—when they start their own membership.” Netflix says the feature is already rolling out globally and that it will notify subscribers by email when it becomes available to them. However, profiles will only be able to be transferred to a new account and not to an existing one, the company confirmed to Engadget. And even if users cannot score a heavily-discounted subaccount from a friend or family member, they’ll soon have another option. On Nov. 3, Netflix will officially launch its first ad-supported tier that will drop the price of a subscription to $7 a month, Engadget reports. The new plan will be available in 12 countries, including U.S., U.K., Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, South Korea, and Spain.
