READ THIS NEXT: If You Shop at Walmart, Get Ready for This “Fantastic” New Change. As the world’s largest retailer, Walmart’s inventory is varied. The retailer is also always introducing new products, including Bubble Skin Care, which launched at Walmart this summer. The skin care line is aimed at eco-conscious Gen Z shoppers, and you can now purchase a select number of sprays and serums both in-store and online. Walmart took things a step further in July. After holding its ninth annual Open Call event, the retailer confirmed that over 330 pitches ended in the form of a business deal with Walmart. As a result, the retail giant said it would be adding the products either to its online inventory or to Walmart Marketplace, where brands can sell directly to consumers with Walmart’s approval. Now, you’ll see a new addition in the grocery department. Vegetarians and vegans—and even those of us who just like to skip meat sometimes—will be happy to learn that Impossible Foods has launched a new product. Impossible is known for their plant-based meat selections, including burger patties and chicken nuggets, but the latest lineup offers complete meals. The Impossible Bowls are frozen, single-serve entrees that can be “ready in minutes,” according to a Sept. 2 press release. The bowls span a range of cuisines, all featuring the the company’s “award-winning assortment of plant-based proteins—beef, chicken, and pork.“ae0fcc31ae342fd3a1346ebb1f342fcb On Impossible’s webpage for the bowls, the company states that they’re are “available at Walmart.” Food Dive reported that the frozen meals will be stocked at approximately 4,000 locations this month. However, you’ll have to wait to try all eight varieties. RELATED: For more up-to-date information, sign up for our daily newsletter. The California-based company describes the new bowls as “classic comfort dishes that pack a flavorful punch.” Options include Sweet & Sour Impossible Pork; Teriyaki Impossible Chicken; Chili Mac with Impossible Pork; Barbecue Impossible Pork; Spaghetti & Impossible Meatballs; Pasta Bolognese with Impossible Beef & Pork; Burrito Bowl with Impossible Beef; and Spicy Enchilada Bowl with Impossible Chicken. But not all of these flavors are currently available for Walmart shoppers. According to a press release received by Mashed, the Sweet & Sour, Teriyaki, Chili Mac, and Barbecue bowls were launched at Walmart as of Sept. 1. The “entire portfolio” will be introduced come October, per Food Dive. “Convenience and accessibility are a huge part of this, and we’re excited to give people even more ways to try and buy Impossible products,” Peter McGuinness, CEO of Impossible Foods, said in the press release. “This is a major milestone that we’re proud of and hope will push the category forward in a meaningful way. It’s never been easier to try a delicious plant-based meal in minutes.” This moves Impossible Foods into a new realm, where it’s now offering complete meals, Food Dive reported. The upgrade may entice more customers to try Impossible products, as they can do so without planning a whole meal around their other plant-based selections. If meals aren’t you’re jam, but you still want to try out plant-based foods, there’s still a variety available at your local Walmart. The brand first launched at roughly 2,100 Walmart Supercenter and Neighborhood Market locations in the U.S. in 2020, selling Impossible’s “flagship product,” the Impossible Burger. Now, the retailer also sells different varieties of Impossible Sausage, Impossible Meatballs, and Impossible Chicken Nuggets.
